Welcome to fxrracing.se / fxrracing.eu, the European website for The FXR group of companies (FXR Racing, FTA, Factory Ride), hereinafter referred to as 'FXR Group'. This “Privacy Policy” describes how your personal information is collected, used and shared when you visit or make a purchase from www.fxrracing.se. We are committed to treating your private and personal information with care, in compliance with the law.


When you visit the site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone and some of the cookies that are installed on your device. Additionally, as you browse the site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the site and information about how you interact with the site. We refer to this automatically-collected information as “Device Information.”
We collect device information using the following technologies:

  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. We use cookies to recognize your device and provide you with a personalized experience on our websites. For more information about cookies and how to disable cookies, visit http://www.allaboutcookies.org.
  • "Log files” track actions occurring on the site and collect data including your IP address, browser type, Internet service provider, referring/exit pages and date/time stamps.
  • "Web beacons/clear gifs,” “tags” and “pixels” are electronic files used to record information about how you browse the site.
  • “Inline frame” is a document embedded inside another document on our site allowing content from another source to be inserted on our site.
  • “Social media widgets” such as our “share on Facebook link” are clickable buttons, seamlessly allowing users to share content from the site to their social media platform.

Additionally, when you make a purchase or attempt to make a purchase through the site, we collect certain necessary information submitted by you, including your name, billing address, shipping address, payment information (including credit card numbers, PayPal account, Google Pay account and/or Apple Pay account) email address and phone number. We refer to this information as “Order Information.”
When we talk about personal information in this privacy policy, we are talking both about device information and order information.


We generally use the order information that we collect to fulfill any orders placed through the site (including processing your payment information, calculating tax, arranging for shipping and providing you with invoices and/or order confirmations). Additionally, we use this order information to:

  • Communicate with you, screen our orders for potential risk or fraud and when in line with the preferences you have shared with us; provide you with information or advertising relating to our products or services.
  • We use the device information that we collect to help us screen for potential risk and fraud (in particular, your IP address) and more generally, to improve and optimize our site (for example; by generating analytics about how our customers browse and interact with the site and to audit the success of our marketing and advertising campaigns or assess the most popular screen sizes and preferred browsers).


We evaluate and select third-party service providers to share your personal information with (as described above) in order to help us provide certain features on site. For example, we use Shopify and Shopify Pay to power our online store. You can read more about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy.

  • Google Analytics is used to help us understand how our customers use the site, you can read more about how Google uses your personal information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
  • Celigo is used as our connector, transferring both product and customer data between our webstore and ERP software. You can read more about how Celigo uses your personal information here: https://www.celigo.com/privacy/.
  • Gorgias is used as our customer support platform and on-site chat solution. You can read more about how Gorgias uses your personal information here: https://gorgias.io/privacy.
  • Stamped is used as our content marketing platform (on site ratings, reviews and visual marketing). You can read more about how Stamped uses your personal information here: https://stamped.io/privacy.
  • Signifyd is used as our fraud protection service. You can read more about how Signifyd uses your personal information here: https://www.signifyd.com/privacy/.
  • Klaviyo is used as our email service provider. You can read more about how Klaviyo uses your personal information here: https://www.klaviyo.com/legal/privacy-policy.
  • Matrixify is used for data importing/exporting as part of administrative tasks, sometimes including customer data. You can read more about how Matrixify uses your personal information here: https://matrixify.app/privacy-notice/.
  • Rebuy Personalization Engine is used to make personalized product recommendations on our websites. You can read more about how Rebuy uses your personal information here: https://rebuyengine.com/privacy.
  • Make is used to communicate website data with internal administrative tools. You can read more about how Make uses your personal information here: https://www.make.com/en/privacy-notice.


As described above, we use your personal information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of our targeted advertising via:

Additionally, you can opt out of some of these services and more by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.


Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our site’s data collection and usage practices when we see a “Do Not Track” signal from your browser.


You have the right to access the personal information we hold about you and to ask that your personal information be corrected, updated and/or deleted in certain circumstances. If you would like to exercise this right, please use the information found in the “Contact Us” section, below.

Additionally, if you are a European resident, please note that we are processing your information in order to fulfill contracts we might have with you. For example, if you make an order through the site or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

Please note that FXR Group does not share personal information with third parties for their own marketing purposes.


When you place an order through the site, we will maintain your order information for our records unless and until you ask us to delete this information.


Children's privacy matters! Our website is aimed at a general audience, is not intended for individuals under the age of 15 and does not target or knowingly retain personal information from anyone under that age. If you learn that your child has provided us with personal information, you may alert us via privacy@fxrracing.com and we will take the steps needed to delete such information and terminate the child’s account.


We may update this privacy policy from time to time in order to reflect changes to our practices or for other operational, legal or regulatory reasons.


For more information about our privacy practices, how your data is being used, if you have questions or if you would like to make a complaint – please contact us via e-mail at privacy@fxrracing.com or by mail using the details provided below:

155 Oakland Rd., Oak Bluff, MB, R4G 0A4, Canada

Last Updated Aug 19th 2022